There are good logos and there are great logos. What distinguishes the two? All effective logos adhere to the same basic graphic design principles, but the great ones have that extra something: creativity. A creative logo design can mean the difference between being remembered and being forgotten a few seconds after seeing it. But what distinguishes a creative logo? How can you design a creative logo if you aren't creative yourself? We'll go over everything you need to know below, beginning with examples of 8 innovative logo designs so you know what works when creating your own.