In order to have well-defined and balanced objectives Company email list. How do we measure if we are achieving the defined objectives? We have already advanced part of this point with john lovett's work scheme. Which we have seen in the point “how is an objective defined?”. With this initial work we will have a set of basic (and very important) metrics that will allow us to have a global idea of our performance. But we need a more detailed vision that allows us to understand the whys. For this we need to go one step further and look for the answer in the data provided by web analytics (or as we should call it from now on: digital analytics). You already know the importance i give to web analytics as a business toolfor decision making. But i am not going to go into the different steps that a company must take to get to this point. Because it would be too long Company email list.
As a basic note. To say that the Company email list must. At least. Have a properly defined dashboard that allows it to have a complete vision of its online activity and make the necessary decisions to avoid errors and enhance successes. So that it can achieve the goals . Set. Objectives as part of the online strategy once we are clear about how to define and measure the objectives of a digital strategy. We have to see what the company's online strategy is to meet them. It is obvious that the objectives are the basis of any strategy. But what is their role in defining an online marketing strategy? 1. Definition of the phase of the purchase funnel or marketing funnel we already know what the company's objective is. But is the company prepared to achieve it? Or. To put it another way. Are there the necessary circumstances for you to achieve it? A company may have the objective of selling. But for that to happen. It must go through some previous phases: make the product known ( awareness ) Company email list.
Get its audience to consider it as a purchase option ( consideration ) Company email list. Buy it ( action ) and finally reinforce those sales by providing customer service and building loyalty ( advocacy ). If this company is launching the product. It should focus its efforts on making it known and working to take the customer through the purchase funnel. To finally reach sales. For this reason. This company. Initially. Should set awareness as the objective phase and define an objective (and its associated metrics + kpis) that indicates if it has 'conquered' this phase and that allows it to advance to the next. This introduces us to the concept of the next phase. 2. Define macro and micro conversions from the previous point it follows that in order to achieve the final objective (in this case sales). The company must set micro-objectives for the phases prior to the sale . That is Company email list.