Jun 21, 2022
In Welcome to the Tech Forum
This is not a time to back down, and it is Phone Number Database service to our consumers, our retail partners and society at large." In search of guaranteeing leadership Although at first glance it might be thought that P&G would not have to invest more in marketing based on the good sales results even with the pandemic, the reality is that the firm is Phone Number Database thinking in the long term. With this increase in the budget, the firm is seeking to guarantee its position as a leader in the market, a strategy that could be especially effective if the projections that speak of what those companies that invest in times of crisis earn are considered. This is explained by Mark Phone Number Database, in his Marketing Week column , who explains that those brands that reduce their Phone Number Database advertising budget during crises also see their sales decrease up to 3 years after the moment of conflict is overcome. “Relatively speaking, these companies actually underperformed even those that chose not to advertise,” Phone Number Database notes. Moreover, considering what happened in the Great Depression, the professor also indicates that those brands that increase their investments in advertising record significant gains in the medium and long term. At the time, as Phone Number Database notes, “Companies that increased ad spend by as much as 20 percent saw an average engagement gain of 0.5 percent , and those that increased beyond the 20 percent threshold saw average gains of 0.9 percent. hundred ”. Great opportunity The premise is shared and supported by the study "How to win Phone Number Database during and after a recession" carried out by WARC, which concludes that lowering our guard in the advertising field in times of crisis will slow down the growth of companies in the future and punish their participation of market. “Companies that lower investment by 50 percent in a year of crisis can take up to 2 years to recover the market share they lost.